"Make sure you pour some out for your dead homies."—Greg Glassman #CrossFit #Sugarkills @CrossFitCEO pic.twitter.com/QnwXOe4BTQ— CrossFit (@CrossFit) June 29, 2015
This is the height of DISGUSTING morals and disrespect for a people with a poorly understood health condition, massive misinformation, and families and relatives who have passed away! As someone who lost her father to type 2 diabetes in 2003, I am deeply offended!
I do not just appeal to you to write CrossFit, as these people are surely not going to give a DAMN about what we have to say -- but hit them in the pockets with a potential lawsuit by writing Coca-Cola. Together, we can fight back. This is my letter. Modify as you need to... You may submit yours at https://secure.coca-colacompany.com/ssldocs/mail/eQuery_product.shtml. (Copy and paste in your browser).
"To Whom It May Concern,
I am an advocate for people with diabetes. It has recently come to my attention, and the attention of many other advocates and persons with diabetes that a certain company calling itself "CrossFit" has appropriated part of Coca-Cola's logo and good name as a means to attack and tarnish the reputations of people with type 2 diabetes, as a part of their scare tactic campaign and dissemination of misinformation.
As advocates, we work endlessly with other agencies such as the American Diabetes Association, JDRF, and the Joslin Diabetes Center to educate persons on the nature of diabetes, its various types, and any means of prevention possible. While we recognize that good nutrition is key to maintaining a healthy weight, we strongly denounce the tactics of this company. Consuming sugar in and of itself does NOT lead to any form of diabetes.
This campaign is deeply offensive to people with diabetes, and our voices are being ignored by this company. We would like to appeal to Coca Cola and their good name, to help us stand against this company -- not only because this is hurtful for people with diabetes, but because it damages the good name and brand of Coca Cola and its affiliates.
At this time, the "Crossfit" company is using parts of the Coca Cola logo, with an attached catchphrase of "open diabetes" which they claim is trademarked.
The information is being spread all over Instagram, Twitter, and Facebook, and may be seen at these links:
Thank you for your time, and we hope to hear from you soon.
Lizmari M. Collazo
Diabetes Advocate and Freelance Writer